The Cannon logo

What’s Next? 4 Startup Trends

info • August 14, 2018

What’s Next? 4 Startup Trends

Happy Tuesday startup world! If you’ve noticed the trend, our articles typically come out on Tuesdays. We like to miss your manic Monday mood and still deliver your week an early boost. Trends are interesting things. Those who follow trends too closely can be doomed to see-saw through life. Those who anticipate or predict trends tend to stay ahead of the curve and successfully navigate choppy future waters. Startup trends are no different.

As 2020 approaches and the world’s economies morph and change, so will the basis upon which new companies are started. Here are some startup trends to look for in the coming years.

The Continued Rise of IoT
Over 21 billion devices strong, the Internet of Things represents a massive, growing trend. A recent study revealed roughly 67% of domestic businesses currently utilize IoT in their business. Newly developed block chain infrastructure (currently utilized by Cannon companies DataGumbo and Paylight) provides reliability, security, stability, and seamless integration as it integrates with the IoT. A number of ventures have already sprung from the merger of the two. Expect more in the years to come.

Gig Work
Last year the number of gig workers grew by nearly 25% more than the previous year. Why? The “added flexibility of a non-traditional work style.” Whether this is true or individuals are merely responding to high-turnover in traditional job markets, this is forcing startups and larger companies alike to rely on part-term employees for more and more of their labor. Look for that trend to continue.

Micro-Moments
If you ask your friendly neighborhood goodie, a micro-moment is any moment that triggers a customer to use their mobile device on the fly. Customers have become conditioned to using their smartphones to do everything from learning new things to shopping (even when they don’t realize it). Micro-moments have accelerated the customer expectations for “right here, right now,” leading to the advent of such apps as IFTTT. 2017 saw an 80% increase in the mobile searches with the term “best,” a 35% increase in “product review” searches, and significant increase in “near me” searches. Look for micro-moments to continue to gain importance.

Internet User-Growth Slowing
Last year, 49% of the world’s population had internet access. That may seam like a lot, but user growth rate is slowing. Online users only grew 7% last year, down from the 12% growth in 2016. Smartphone users remained flat, further indicating market saturation. That may seem like a troubling statistic, but those who are online spent 5.9 hours per day on the internet in 2017, up from 5.4 hours in 2016. As internet user growth slows and existing users spend more time online, it will become increasingly important to monitor your demographic and their typical online behavior. Stay ahead of these trends and keep your startup ahead of the game.
February 12, 2025
The Cannon Launches in Angleton with New Space in Flagship Brazoria County Commercial Campus The growing coworking company’s newest location will launch on February 18, 2025
woman meeting with her mentor
December 20, 2024
Explore practical steps for identifying the perfect business mentor, building a meaningful mentoring relationship, and leveraging their expertise to achieve your business goals
woman working at her desk
December 9, 2024
Dive into practical, actionable and innovative tips to help businesses inspire their remote teams, keep creativity flowing, and stay ahead in an ever-evolving digital landscape.
busy networking event
August 14, 2024
Our tips for business networking events will provide you with a solid foundation to navigate the networking landscape confidently and successfully.
group of 4 people in a meeting
July 17, 2024
Our 35 essential tips and tricks for efficient remote team management will empower you to strengthen communication, enhance productivity, and build a motivated remote workforce.
collaborating entrepreneurs in a meeting room
June 24, 2024
These actionable business tips for entrepreneurs will help you navigate the complexities of entrepreneurship and steer your business toward sustainable success
People working at The Cannon Memorial
May 13, 2024
Some benefits of coworking spaces for startups include no long-term leases, lower pricing and affordability, and an enhanced network of opportunities.
shared workspaces in The Cannon Memorial
May 7, 2024
The Cannon’s latest location will launch on May 13th with a full week of events on the brand new 3rd floor of 820 Gessner.
Man working on his computer
By Brad True April 10, 2024
Create a routine, delegate tasks, or sign up for a coworking space. These productivity tips for entrepreneurs can help you optimize your time and resources!
Entrepreneurs in a networking meeting
By Brad True March 13, 2024
Business networking for entrepreneurs goes from utilizing social media and online forums to following up diligently with contacts and giving back to your network.
More Posts
Share by: