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When businesses go through a crisis resulting in abnormal (or interrupted) operations and significant economic challenges, many companies look to their compensation budgets as an obvious means of cutting costs.
The delicate balance is: How do you handle compensation during uncertain times to protect the financial health of your business but without losing valued employees?
This scenario could occur in any type of economic downturn or industry shift – really, anything that disrupts business continuity and impacts the bottom line.
Of course, a global pandemic such as COVID-19 is a prominent example of this. Depending on state and municipality, some businesses were forced to close for weeks to months. Numerous other types of businesses operated at diminished capacity or faced other extreme disruptions. As a result, many business leaders had to make tough choices for their companies to survive. Unfortunately, millions of workers were laid off.
Layoffs can be an immediate, much-needed measure to reduce costs. But, in some cases, it can be a short-sighted decision. There very well could be a better path forward.
If you’re facing economic hurdles, here are some common, alternative ways to retain employees while reducing expenditures and mitigating the pain felt by your team. It should be noted that these strategies could be temporary or permanent in duration, depending on unique circumstances.
It’s hard to deliver unpleasant news to employees – especially when it’s about changes in their pay. Compensation never affects only employees – it also impacts their families and can drive painful adjustments in lifestyle and other tough decisions. It can put people in difficult financial positions that can have long-lasting consequences. That’s why it’s best to deliver unwelcome news in person, if possible. Senior leadership may want to consider being present. These are the people to whom employees look at as their guideposts, especially in times of uncertainty. Their active leadership can be crucial in providing a sense of security and stability.
Throughout this period of disruption, be:
While some businesses struggle in a crisis, others continue to operate – some at enhanced levels. For example, some companies during the COVID-19 pandemic were in high demand and had to remain open to the public to provide essential services, such as hospitals and grocery stores. These companies often sought ways to reward their employees.
This type of compensation strategy serves the purpose of:
Companies looking to incentivize employees in a crisis can deploy these motivational strategies.
When a crisis happens, and your business can’t operate normally, permanently losing valued members of your team doesn’t have to be a foregone conclusion to save costs. There are many creative strategies you can implement to adjust compensation during uncertain times to satisfy both goals of keeping employees on board while protecting the financial health of your business.
Of course, in the event that your business is able to continue normal operations in a crisis, there are other compensation strategies you may want to leverage to reward employees for their dedication. Either way, you have a great opportunity to show employees how much they mean to you and how far you’ll go to show your appreciation.
For more information on how to compensate employees during periods of normalcy and crisis alike, download our free magazine:
The Insperity guide to benefits and compensation